BOLD VISION. New Futures.




Our food system is broken. Intensive farming has become the norm, prioritising high yields over nutrition and full flavour. It’s damaging our planet and our palates. Instead of respecting the seasons, and embracing the incredible diversity of produce our planet has to offer, we've come to expect certain fruits and vegetables all year round – Natoora are on a mission to change this.


We repositioned Natoora to help them expand their offering and create change at scale. Already loved by Europe’s top restaurants for their radically seasonal produce, we built a bespoke e-commerce platform to help them inspire consumers everywhere to rethink their food choices and embrace ‘produce as the planet intended’.


We transformed the business inside and out. Now so much more than a B2B supplier, we helped Natoora to become a disruptive mission-led brand that caters for and connects with people everywhere. Extensive consulting on both fulfilment and checkout flows has allowed Natoora to reach customers across Europe, Australia and the US with an
e-commerce platform ready for the global expansion that lies ahead.

Explore the phases


Natoora / Strategy

Centred around the notion of ‘Produce as the planet intended’, we created a brand strategy and framework that gives growers, producers and consumers something to all rally behind.


Natoora / Design

Our dynamic visual system juxtaposes the bold immediacy of a revolution with the luxe quality of Natoora’s premium produce, creating impact where it matters most.


Natoora / Technology

From architectural planning to fulfilment connectivity we designed and built a bespoke e-commerce platform, complete with a subscription service and seasonal planner to make radically seasonal produce the simple choice for all.

Justified Studio