BOLD VISION. New Futures.

Justified Ventures


Partnering with purposeful start-ups and exceptional founders to accelerate growth from idea, to early traction and beyond.

    Justified Ventures goes beyond the traditional agency model, supporting ambitious founders that are building a better future. Through a unique combination of industry expertise, extensive network and access to capital, we innovative ideas and elevate visionary leaders, helping them create products and build brands to change the world. Our investment criteria and return viability is assessed across four key elements; leadership team, commercials, product and market.

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Our Portfolio

Theorised, designed and programmed entirely in-house, FINDS is a video-based marketplace created to champion the sustainable practice of second-hand clothes buying to a younger audience. We supported Finds from idea validation, naming, brand design, product road mapping to the entire implementation from the app all the way to eventing.

Studio Support

Idea Validation

Research

Product Vision

Business Naming

Brand Strategy

Brand Design

UX & UI

Business Roadmapping

Product Prototyping

Product Design

Xverso is a revolutionary social media platform for art and art investments. Xverso seeks to empower people to take an active role in creating culture while connecting to our growing community of artists, art enthusiasts, and collectors. Having developed the name, brand and positioning, we additionally created all investor presentations and rolled out the brand across social media, building and testing the prototypes to take the product to the next investment round. Xverso is pre-launch with the app currently in development and brought to us by the team at ASK US FOR IDEAS.

Studio Support

Idea Validation

Product Vision

Business Naming

Brand Design

Brand Strategy

Business Roadmapping

Product Prototyping

inFocus is a platform that measures, reduces, and offsets carbon emissions for photo, film, events, and fashion shows, enabling carbon-neutral or climate-positive productions. We started the venture by providing the name, brand and positioning. We then created all the pitch presentations and rolled out concepts across social media and beyond. We are currently building and testing the web app and prototypes to take the product to the next investment round.

Studio Support

Idea Validation

Brand Naming

Product Vision

Business Naming

Brand Strategy

Brand Design

Business Roadmapping

Product Prototyping

Campaign Creation

Mind Walk creates 3D audio experiences centred around the simple act of walking. We started the venture by developing the name, brand and positioning. We then created all investor presentations, rolled out the brand across social media and are currently building and testing the prototypes to take the product to the next investment round. Mind Walk is pre-launch with an app currently in development.

Studio Support

Idea Validation

Business Roadmapping

Brand Strategy

Brand Naming

Brand Design

Creative Direction

Product Prototyping


Industry specific partners

Justified’s team of multi disciplinary Venture Partners work alongside the core team to provide additional portfolio support.

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Concept Ventures

Concept Ventures are the largest dedicated UK pre-seed fund, helping founders reshape how we work, play and learn. As first-cheque investors, they write up to £750k initially- supporting to Series-A and beyond.

Nolan Gray

Nolan Gray

Nolan is a Co-founder of Svea Solar and an angel investor in multiple startups in SaaS, consumer and climate tech.

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Ian Wharton

19-year track record of high-profile design and innovation. Honoured by the Royal Television Society, Apple Design Award, D&AD and the Art Director’s Club in New York.

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Simon Brown

Simon has written and executed strategy for multiple emerging industries. From top global esports teams to web3 ground breakers, Simon has helped raise over $500m.

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Pip Jamieson

Pip Jamieson is the Founder & CEO of The Dots a professional network for creatives. Named by Sunday Times’ as one of the Top 100 Disruptive Entrepreneurs. Pip has a wealth of knowledge in building successful tech start up from from inception to delivery.

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Words & Pixels

Words + Pixels is a London-based PR agency that specialises in working with Europe’s leading scaleups. Sector agnostic, W+P partners with innovative brands aiming to disrupt their industry during the crucial hyper-growth period.


Ready to build out your idea?

We partner with exceptional founders to accelerate growth from idea, to early traction and beyond.

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