Strategy. Design. Technology.

Justified Ventures

Partnering with purposeful start-ups and exceptional founders to accelerate growth from idea, to early traction and beyond.

    Justified Ventures goes beyond the traditional agency model, supporting ambitious founders that are building a better future. Through a unique combination of industry expertise, extensive network and access to capital, we innovative ideas and elevate visionary leaders, helping them create products and build brands to change the world. Our investment criteria and return viability is assessed across four key elements; leadership team, commercials, product and market.

  • Services

Our Portfolio

Industry specific partners

Justified’s team of multi disciplinary Venture Partners work alongside the core team to provide additional portfolio support.

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Concept Ventures

Concept Ventures are the largest dedicated UK pre-seed fund, helping founders reshape how we work, play and learn. As first-cheque investors, they write up to £750k initially- supporting to Series-A and beyond.

Nolan Gray

Nolan Gray

Nolan is a Co-founder of Svea Solar and an angel investor in multiple startups in SaaS, consumer and climate tech.

Ian Wharton profile headshot

Ian Wharton

19-year track record of high-profile design and innovation. Honoured by the Royal Television Society, Apple Design Award, D&AD and the Art Director’s Club in New York.

Simon Image

Simon Brown

Simon has written and executed strategy for multiple emerging industries. From top global esports teams to web3 ground breakers, Simon has helped raise over $500m.

Pip Image

Pip Jamieson

Pip Jamieson is the Founder & CEO of The Dots a professional network for creatives. Named by Sunday Times’ as one of the Top 100 Disruptive Entrepreneurs. Pip has a wealth of knowledge in building successful tech start up from from inception to delivery.

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Words & Pixels

Words + Pixels is a London-based PR agency that specialises in working with Europe’s leading scaleups. Sector agnostic, W+P partners with innovative brands aiming to disrupt their industry during the crucial hyper-growth period.

Ready to build out your idea?

We partner with exceptional founders to accelerate growth from idea, to early traction and beyond.










Equity as cash