Context
We partner with Google Creative Labs to challenge and explore future opportunities across design, product & campaign. The outcome of this engagement was Find That Thing; a campaign to position Google Lens as the “new way to Search” for everyday things. The new product aims to shift the perception in younger audiences that Google Search is a reliable and trusted place to seek information and a product that continues to offer the most helpful innovation.
The campaign was rolled out and produced by Stink Studios.
We didn't take much of a moment to say how good the collaboration was. It was magic. The thoughts were great, the work got better every time, and every time we saw the creative, it pushed our work. So thank you 🔥🔥🔥
Jack Beveridge - Lead Creative, Google Creative Lab
