We believe brand identity is a tool for change. The Earthshot Prize needed a platform that could engage diverse audiences—from world leaders to grassroots innovators. The toolkit we developed enables the Prize to communicate its mission with clarity and optimism, sparking action at all levels. It’s built for flexibility, ensuring the brand remains relevant in a constantly evolving world.

The new identity highlights the interconnectedness of individual actions and their collective impact. The central globe motif represents how every effort—big or small—adds to a larger movement for change. This visual concept is timeless, inclusive, and scalable, making the brand a powerful call to action.

A core part of the project was ensuring the brand connects with younger audiences—the future leaders of sustainability. The toolkit includes resources that empower The Earthshot Prize to create content that resonates with youth, fostering a sense of responsibility and inspiring them to take bold steps toward environmental solutions.

The Earthshot Prize Awards in Cape Town showcased the transformative power of innovation and collaboration. Set against the vibrant backdrop of South Africa, the event celebrated groundbreaking solutions from Finalists tackling the planet’s most pressing environmental challenges.

The reimagined brand identity came to life, uniting a global audience of leaders, innovators, and changemakers. From captivating visuals to inspiring storytelling, the Awards reinforced The Earthshot Prize’s mission to drive collective action and inspire hope for a sustainable future. It was a moment that underscored the Prize’s role as a catalyst for impactful change worldwide.

The Earthshot Prize now has a cohesive, adaptable identity that clearly communicates its mission. By rallying people around a common cause, the brand creates a platform for meaningful change, ensuring the Prize’s legacy will inspire future generations.

As Prince William put it: “Hope does remain. The light of optimism is burning bright in our Earthshot Finalists. They remind us that no matter where you are on our planet, the spirit of ingenuity and the ability to inspire change surrounds us all.”