Wild

Traditional art institutions often create distance, treating audiences as observers rather than participants. Wild set out to disrupt this by building a platform that removes barriers between artists and the audience, space and experience. The challenge was to design a brand that could embody this shift – bold enough to express a curatorial vision yet flexible enough to adapt to interdisciplinary works. It needed to feel dynamic, sensory and in constant motion, reflecting art as something to be felt, explored and shared.

We created a brand that mirrors Wild’s vision of art as a living ecosystem. The identity draws on distortion, movement and light to create a graphic language that feels fluid and sensory. Typography and layouts flex across contexts, from installations to digital campaigns, ensuring coherence without rigidity. The digital platform was designed as an exploratory space, using layered visuals, elastic grids and intuitive interactions to encourage play and discovery. Every touchpoint reflects Wild’s mission: to transform art from a static visual into participatory experience.

Wild’s launch established it as a distinct presence in the arts landscape. The identity and platform have invited deeper engagement, with audiences interacting longer and more frequently. Its modular system supports collaborations, exhibitions and experiments without compromising coherence. Most importantly, Wild has carved out cultural space for a new kind of art – one that embraces multi-sensory storytelling, accessibility and creativity in motion. Together, we helped Wild create more than a brand. We helped build a platform for a cultural shift.