BOLD VISION. New Futures.

Svea Solar


Task

We were tasked to not only update Svea Solar’s identity but also give the whole energy industry a new face. To breathe a new life into an outdated industry with the intention of getting people to act and shift to renewable energy. The energy issue has long been characterised by low interest, but this is something that Svea Solar is here to change. The brand and product is something that you want to incorporate into your lifestyle. It should be inspiring and easy to live sustainably without having to limit your consumption.

We developed a distinct visual system playing with the notion of ‘power’. This allowed us to create a suite of visual assets that are fresh, bright and forward-thinking. Combining a bright electric visual style with bold product imagery allowed SVEA Solar to sit strategically between creativity and technology.

manifesto on gradient

Creative Strategy

Overhauling an already globally established green energy company had various challenges. We defined these into two tasks from the offset that would give the branding work clear objectives & KPIs. Task 1: A perception shift. How can we re-brand the green energy sector? To be Sweden’s biggest solar energy company, we must position them away from the green energy cliché. By working closely alongside the team, we crafted a comprehensive identity that is far removed from all the stagnant aesthetic tropes prevalent in the sustainable energy industry.

Task 2: A mindset shift. How can we make people think differently about using power? With the notion of ‘power’ leading the brand’s creative direction, we embodied SVEA’s unique balance of unrivalled industry expertise and its innovative, industry-disrupting attitude. Svea Solar is shifting power; therefore, the brand message calls for all to join the global power shift from fossil to green energy.

crop of svea solar app icon on iphone 14
closeup of solar panel closeup
typespec for svea
Laptop showing the website in a mock up

Brand

The brand identity and visual system directly evolved from the strategic positioning to set the company between creativity and technology. The brand assets struck this tone by contrasting SVEA’s electric colour palette with a slick typographic system combined across SVEA’s digital and physical touchpoints. Subsequently, the brand not only stood out, but it stood for something, capturing a striking, optimistic tone not seen within the industry before. The outcome of the work since the launch in 2020 is that Svea Solar is now positioned as a global market leader.

overview of instagram posts for svea solar instagram account
a overview of svea solar print identity
a closeup of the battery
portrait of an svea solar out of home campaign
A svea solar out of home advert over a busy road
Seva Logo on jacket
a picture of the svea solar lab
an out of home campaign on hoardings
powershift a home
Svea Solar Battery One packaging
signage for the svea solar lab

Digital

The brand was built from a digital-first lens to be a true disruptor within the market. We developed the digital platform by creating a component-based system. This modular approach allowed us to use various visual elements to populate the platform with a multitude of content. This gave Svea Solar the tools to have full control and flexibility on building out content components. We built the platform from the ground up. The technical stack combines React, Next.js, Chakra UI with a very usable Sanity CMS.

app screen showing amount of sunlight solar panels are receiving
widget showing the battery remaining
overview of the widgets
ipad showing onboarding experience
overivew of app showing about of power coming from solar panels
widget of car charging status
marketing site of svea solar
svea solar marketing site in an iphone
Join The Power Shift
Not only did we update Svea Solar's identity, in a way we gave the whole energy industry a new face. We breathed a new life into an outdated industry, intending to get people to act and shift to renewable energy and Justified played the lead role in this.

Nolan Gray – CMO, Svea Solar


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