We re-branded the British fashion label, WAX London. The brand was founded with a dedication to creating premium menswear with sustainability at its core. We were tasked to communicate this through brand design and strategy.
A key creative decision was to create a balanced approach of classic and modern.
WAX was founded around the celebration of British heritage and we wanted to nod to that by bringing in an impactful, bold serif paired with a classic photographic style.
‘Elevated classic essentials with a modern twist was the brief and Justified delivered.’ - Tom Holmes, Founder & CEO