inFocus is a platform that measures, reduces, and offsets carbon emissions for photo, film, events, and fashion shows, enabling carbon neutral or climate positive productions.We started the venture by proving the name, brand and positioning. We then created all the investor presentations and rolled out concepts across social media. We are currently building and testing the prototypes to take the product to the next investment round.Creating and driving positive change is now what counts; being ‘aware’ is not enough; we have to act for impact.