Our task was to connect youth to the United Nations and build a visual identity system that reflected the brand platform we developed - MAKE YOUR MARK. The creative challenge was to design something transcending language, culture and religion – something that could be used, changed and personalised by different people.

We delivered a logomark, visual system and digital experience, rolling out the creative as a complete visual language across all parts of the organisation. Designed as a “rallying symbol”, we wanted the logo to embody the identity’s flexibility of adapting and evolving over time. Something innately remarkable, not trademarkable.