News from the Justified team: updates, hires, launches, and more.

Justified Studio’s latest feature on The Brand Identity celebrates how enterprise-level brand identity can break free from the expected and embrace bold, expressive design. The piece showcases our approach to marrying strategic clarity with visual distinctiveness – proving that even complex brands can look beautiful without compromising purpose or structure.

Read Article here.

We’re excited to welcome Josie Harrison to Justified Studio as Junior Designer. Josie is a graphic designer from Canada and a D&AD New Blood Portfolios Winner, an emerging talent with a sharp eye, strong instincts, and a clear point of view. We can’t wait to see how Josie continues to develop her craft and shape the work alongside the team.

Read More Here.

Equisafe has partnered with Justified Studio to define a clear, credible brand for a new kind of financial infrastructure. Together, we developed the brand strategy, tone of voice, identity system and digital platform – positioning Equisafe as a serious B2B partner for institutions navigating tokenisation with confidence, clarity and regulatory rigour.

View the Full Case Study.

We’re proud to share the promotions of David Horsler and Harvey Robinson into Senior Creative roles. They’ve grown with the studio from the start – shaping the craft, raising the bar, and helping define what Justified looks and feels like today. Because the future of creative isn’t built through size. It’s built through senior craft, lean teams, and sharp execution.

Read More Here.

Our latest Justified Thought explores how emotion, identity and intention shape our interaction with technology. Technically Human invites readers to look beyond the surface of progress – to design, build and use technology in ways that evolve alongside humanity, not ahead of it.

Read the Full Piece.

We welcome Dan Woodward to Justified Studio as Senior Creative. Dan brings deep experience from running his own studio, pairing strong design craft with clear business thinking. He’ll guide creative output, lead projects, and strengthen the strategic lens across our work.

As part of our New Futures initiative, we hosted a talk and workshop at Arts University Bournemouth on the role of Creative Playbooks and Manifestos. The session explored how these tools shape clearer ideas, stronger alignment, and braver creativity.

The Earthshot Prize Awards have taken place in Rio de Janeiro, marking the Prize’s first year in Latin America. Following our global rebrand for the organisation, it’s energising to see the identity shaping this year’s programme and celebrations on a world stage.

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Justified Studio is proud to support the launch of Aesop’s Impact Report: A Renewed Commitment – a comprehensive reflection on the brand’s environmental and social progress under the L’Oréal Groupe. From its B Corp recertification to a 30% reduction in store carbon footprints, the report outlines tangible actions in circular design, ethical sourcing, and inclusive culture. Aesop’s continued focus on allyship, belonging, and wellbeing demonstrates a holistic view of sustainability – one that nurtures both people and planet.

Read The Full Report.

Our recent collaboration with Copalli Rum has been spotlighted by Bloomberg, recognising the brand’s commitment to sustainability at every step – from Belizean sugarcane fields to carbon-negative production. Rooted in place and purpose, Copalli is proof that true luxury begins with responsibility.

Read the feature on Bloomberg.

Our Creative Director, Joshua Ogden, is featured in Authority Magazine outlining the five things you need to build a trusted and beloved brand. He discusses how clarity, authenticity and purpose must lead identity design–not just aesthetics.

Read the full interview.

Our recent work on the identity for La Sovrana has been featured in Design Week, highlighting how the redesign embraces both brand character and geographic roots. The article discusses how the brand’s personality was sharpened through a visual language informed by its locale and legacy.

Read the full piece.

We partnered with Aesop to create a film for The Aesop Foundation’s annual Town Hall summit – a moment to honour the people and partnerships driving lasting social impact around the world. The film spotlights the Foundation’s work with over 20 global partners, championing education, belonging, and environmental justice. It captures a shared belief that design, storytelling, and purpose can shape a fairer, more compassionate future.

Explore The Aesop Foundation project.

We partnered with HOKA and South London’s Peckham Pacers to capture the energy of the Summer 5000 Series — a night where community, competition and creativity met under the lights. Our role focused on image direction, bringing to life the electric atmosphere that defines grassroots sport at its best.

Read more here.

London-based VC firm Concept Ventures has closed an $88 million Fund II solely dedicated to pre-seed investments across the UK and Europe – making it the largest fund of its kind in the region. More than 70% of its existing portfolio founders have joined as LPs, reflecting strong founder-backing of the firm’s people-first approach.

Read the full article on Sifted.

We’ve published Justified Thought 001 – Brand is Power. It challenges the narrow view of branding as logos or taglines, and reframes it as story, presence, and impact. A simple reminder that brands live in how they communicate and how they make people feel.

Read the Full Piece.