About
We are building a new kind of creative model, one that believes creativity is a catalyst for transformation.
About
Who we are, what we believe and why it matters.
We are building a new kind of creative model, one that believes creativity is a catalyst for transformation. It challenges convention, redefines what’s possible and brings ambitious ideas to life.
At Justified, we build purposeful brands, digital products and campaigns that move people and shape culture. We partner with forward-thinking teams to create strategic, design-led work that creates impact.
We are a new-age creative consultancy built for the next decade: lean, senior and effective.
BOLD VISION. New Futures.
Values
What we value shapes how we work. These guide who we collaborate with, how we show up, and the kind of work we create.
Unapologetically Independent.
Who we work with matters. We choose partners who align with our principles and give us the freedom to create with intent.
Impact is our Non-Negotiable.
We create work that serves people, organisations and the planet. Success is measured by the difference we make.
No Limits.
Creativity is our foundation. We explore new ideas, embrace emerging technologies and push beyond what’s expected.
Forward. Together.
We believe in collective imagination. When people align with purpose and vision, we create meaningful progress side by side.
People
We’re a creative team of strategists, designers and technologists united by curiosity, craft and conviction. Our strength lies in how we think, how we work together and the intent we bring to every project.
Luke leads Justified’s digital arm, bringing extensive experience in business performance, digital branding, and innovation to help our clients create transformative products and brand experiences. His unwavering commitment to accelerating impact and driving growth has supported various startups and businesses to secure over $500 million in funding. He consistently steers Justified’s technological initiatives toward groundbreaking achievements.
LinkedIn
Luke Patton
Founder & Digital Director
Joshua is the Creative Director and creative lead at the studio, setting the vision and standard for all projects. With over a decade of experience in the creative sector, he shapes cohesive brand narratives that align with various values while inspiring diverse audiences. Across every project, Joshua guides the team’s output to ensure that each creative decision is driven by clarity, ambition, and meaningful impact.
LinkedIn
Joshua Ogden
Founder & Creative Director
William has a decade of experience spanning art direction, branding, and content creation in the fashion, lifestyle, and cultural sectors. He brings a nuanced approach to Justified. His visionary leadership guides the design team in crafting compelling visual narratives that translate strategy into bold, distinctive brand experiences.
LinkedIn
William Whiting
Founder & Design Director
Harvey is an award-winning digital designer celebrated for his precision and process-driven approach. He excels in systemising creative design into best-practice UX and UI flows, translating them seamlessly into digital products. His expertise has been recognised with a prestigious D&AD Award for digital design.
LinkedIn
Harvey Robinson
Senior Digital Designer
David is a senior brand designer with a strong conceptual approach and a reputation for delivering distinctive, detail-driven identities. He specialises in developing visual systems that balance creativity with functionality, ensuring brands can flex seamlessly across channels while maintaining impact and consistency.
LinkedIn
David Horsler
Senior Designer
Hopper is a Digital Designer known for a strategic and insight-led approach to digital product ecosystems. With a reputation for delivering intuitive, elegant solutions, Hopper specialises in designing end-to-end experiences that balance creative ambition with user-centred practicality. Passionate about building visual and interaction systems that scale seamlessly across platforms, Hopper ensures consistency and impact while enabling flexibility and growth.
LinkedIn
Hopper Miller
Digital Designer
Dan is a Senior Creative whose work is defined by bold strategic thinking and an uncompromising eye for craft. With a talent for turning big ideas into elegant visuals, Dan specialises in building brand narratives that look as good as they work. He builds consistency across every touchpoint and ensures that creative excellence and operational clarity walk hand in hand.
LinkedIn
Dan Woodward
Senior Creative
Careers
We’re always looking for Bold Talent, creative minds, and problem solvers who see beyond the ordinary. If you’re driven by big ideas, purposeful work, and the ambition to build new futures, we’d love to hear from you.