Svea Solar

The green energy industry was weighed down by outdated aesthetics and stories rooted in exchange, not connection. For Svea Solar to lead, it needed to break free from green clichés and technical jargon. The challenge was to design a brand capable of shifting the entire industry. One that made renewable energy feel aspirational, effortless and essential. Beyond a visual refresh, Svea needed a unifying system to connect it’s product offerings under one empowering story: solar as a lifestyle, not just a product.

We repositioned Svea Solar as the face of an energy shift. The new identity draws on the strength and simplicity of sunlight, projecting clarity, confidence and possibility. A vibrant visual system works seamlessly across packaging, vehicles, digital platforms and in-home experiences, presenting solar as both stylish and smart. Digitally, we designed and built a scalable platform that blends product education with storytelling and conversion tools. From homepage to quote engine, every touchpoint makes adopting solar feel intuitive and aspirational.

Svea Solar’s rebrand has helped redefine what renewable energy looks and feels like. The digital platform has increased conversion by making the journey to embracing it clear and compelling. Internally, the brand unites teams around a confident story of empowerment. Externally, Svea now leads with authority, positioning solar as an aspirational lifestyle choice and sparking a cultural shift in the way people engage with energy. Together, we helped Svea Solar rebrand not just a company, but an entire industry, ultimately turning solar into a movement.