Risen is more than a luxury fragrance house. It is a distillery of the human spirit, capturing a raw sense of courage, resilience and growth. Anchored in these universal experiences, each note is an invitation to explore, reflect and evolve with the promise of unlocking new heights of self expression and potential. Rooted in the philosophy that excellence lies within us all, we crafted an iconic brand world where luxury meets legacy and fragrance becomes a statement of timeless refinement.

Risen exists for those who dare to dream, to define and to discover. Tasked to create a distinct and invigorating brand name, brand identity, brand strategy and launch campaign we centred the brand world around the idea of “Risen to the Calling”. This laid the groundwork for a flexible messaging framework with rich opportunity for authentic and diverse storytelling.

A simple yet emotive visual identity reinforces the formidable power and unique story of each fragrance whilst empowering individuals to reflect on their own journey and aspirations. Each gradient directly inspired by the ever changing colours of the sky, signifying a world of possibility and emphasising how each note in the fragrance collection is chosen with bold intention to help unlock your highest potential. The culmination of a refined typography system and custom symbols for each scent elevates the brand, giving each story a lasting legacy.

The outcome is a powerfully stripped-back and curated branding system that is as impactful as it is clear and flexible, creating space for the brand to evolve, firmly establishing it's position as a noteworthy and progressive force in the luxury perfume market.