Today, only 1% of crypto assets are insured. Companies with digital assets are being underserved by the traditional risk ecosystem. With the emerging tech industry rapidly evolving, outdated policies and practices are fail to meet the needs of forward-thinking people and businesses. A lack of adequate capacity, coverage, and fit-for-purpose insurance products is holding back progress in the industry. Ultimately, without proper risk management in place, it can't scale or reach its full potential.

Native is revolutionising the insurance landscape. As the first global brokerage dedicated to bridging the worlds of crypto and traditional insurance, Native's mission is to give the builders of the digital future the solutions and risk ecosystem they deserve. Our challenge was to build them a brand that not only stands out but also embraces difference and creates space for what's next—a brand that breaks through while uniting industries that traditionally stand worlds apart. We aimed to create a brand that inspires innovation and establishes Native's position as the go-to risk management partner for people and businesses who believe in the relentless pursuit of progress.

Native are a company on a mission to shake up an outdated industry. To capture their innovative approach, rebellious energy and commitment to pushing the future of emerging technology forward, we built a bold and dynamic brand world that never sits still. As distinctive in character as the brand itself, our ‘N’ logomark forms the foundation of a flexible visual system that embodies Native’s agile approach. The unique icon celebrates their position at the intersect of insurance and emerging technology. Ever evolving and adapting into new dimensions, our icon brings to life Native’s boundary pushing ethos while highlighting their capacity do things differently. The shape expands and shifts to create a range of eye-catching content blocks and visual frameworks that represent space being made for new technologies, collaboration and innovation.

The digital experience for Native’s site is crafted to be striking and immersive, bringing the brand’s distinct identity to life through expressive interactions and impactful visuals. The site’s design puts the brand’s core elements front and centre. Graphic devices are integrated directly within the text to create a seamless blend of content and style that highlight’s Native’s embedded position within the blockchain ecosystem. The layout pushes traditional design boundaries with dynamic typography, enhancing visual interest and guiding users’ attention across the page. Thoughtfully curated colour themes establish a cohesive foundation, not only reinforcing Native’s identity but also creating a flexible framework for future content expansion, ensuring the site can scale alongside the brand’s ambitions and impact.