Native
An insurance brokerage for the onchain world. We built a digital-first brand and platform that brings traditional expertise to a fast-growing, underinsured ecosystem.
Challenge
Closing the insurance gap for digital assets.
Despite explosive growth in blockchain, NFTs and decentralised finance, fewer than 1% of crypto assets are insured. Traditional insurance is too slow, rigid and disconnected from the needs of a rapidly evolving ecosystem. For founders and builders, the absence of coverage is a blocker to progress; the risks are simply too high. Native set out to change this by creating the first brokerage to specialise in both crypto-native and traditional risk, but it needed a brand and platform to communicate that vision with clarity and confidence.
Solution
A bridge between insurance expertise and decentralised culture.
We positioned Native as a trusted, forward-looking partner bringing clarity to complexity. The visual identity is minimalist and assured, with a logo referencing flow and structure. Typography is sharp and understated, while colour and composition create a sense of stability without feeling corporate. The digital platform was designed to feel fluid and intuitive, guiding users through complex topics with clarity and ease. Modular layouts and direct messaging support everything from use cases to client onboarding, making advanced risk services accessible to both crypto-native and institutional audiences.
Results
A pioneer setting the standard for onchain insurance.
Native launched with a confident brand and platform that clearly communicates its role as the reference point for insurance in the decentralised space. The system has strengthened engagement across client types, balancing cultural relevance with institutional trust. Built to scale into new services and markets, Native now has a strong foundation for growth, leadership and long-term credibility. Working alongside their team, we helped Native build more than a brand: we built trust in the future of digital assets.
