Born from the beauty of disorder, L’entropiste is a luxury fragrance house that reimagines olfactory experiences. Guided by this ethos, we crafted a series of films and a powerful creative direction that rejects perfection and blurs the line between chaos and refinement.

This tension at the heart of L’entropiste is reflected in an art direction as evocative as the scents themselves. Through layered textures, dynamic design and strong storytelling, the brand’s disruptive spirit is amplified. Across all touchpoints, every interaction is carefully designed to intrigue, provoke and resonate, creating a brand world where fragrance becomes a catalyst for exploration and visual storytelling carries the same emotional charge as the scent itself.

With a cinematic stillness that suggests the weight of eternal desire, the viewer is pulled into Dorian’s slow undoing. The indulgent richness of his world is rendered in detail. Textured, warm and intoxicating, it gradually peels back to reveal something more hollow. As the fragrance evolves, the film’s tone follows suit; pleasure gives way to smoke, and elegance transforms into something quietly corrupted.

Velvety and slow burning, the film mirrors the fragrance’s quiet sensuality, unfolding in soft, deliberate gestures. Light glances of milky textures, soft forms emerge and fade, and every frame pulses with life on the cusp of transformation. Echoing how the fragrance unfolds, the film’s pacing traces a fleeting cycle: from bloom to radiance, from fullness to surrender. It is an ode to impermanence, where pleasure lies in the fleeting moment.

Veiled in powdered stillness, the film drifts through Sada’s intimate world. Soft light grazes skin, powder clouds the air, and a crimson memory spreads across white. We follow Sada not as a figure of judgement but as one of duality: sacred and untamed, lover and transgressor. In each frame, the fragrance’s layered notes are mirrored, unfolding in quiet yet powerful moments that encapsulate Sada’s essence.