BOLD VISION. New Futures.



Briefed to position the innovative bank B-Social as owning the space between friends and money, we took the opportunity to embrace this unique approach. Beginning with renaming the bank to ‘Kroo’, we brought a fresh visual aesthetic to the fintech market, channelling the youthful tone of its demographic.

Making sure to create an impact across socials, we developed a bespoke animated messaging system that allowed the brand to remain adaptable and reactive to new product features. We paired vibrant and energetic visual codes with a positive, upbeat and natural tone of voice, rolling the visual identity out across all communication channels. Combined, the brand stands tall as a personable, digital-only current account – one built for you, your friends and the planet.

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Start your Kroo
KROO brand book
Instagram Social Posts
Kroo Bank Card Design
Kroo Digital Bank Mobile Design
Kroo digital app design ux ui
Kroo website design
KROO event flyer
Kroo Paste up branding campaign fin-tech

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