Finds
A video-first resale platform for a new generation. We shaped Finds’ strategy, name, design, and product to make second-hand fashion expressive, social, and fun.
Challenge
Making resale feel expressive, not transactional.
Thrifting has always been social and creative, yet online resale platforms have struggled to capture that spirit. For Gen Z, existing apps often feel flat, transactional and out of step with the culture they care about. Finds set out to change this by combining the immediacy of short-form video with the values of sustainability and style. The challenge was to design a brand and platform that felt native to a TikTok generation, while elevating second-hand shopping into a meaningful, aspirational experience.
Solution
A brand as fast-moving as its community.
We created a brand identity and platform experience that reflects the culture of discovery and individuality. The name Finds speaks to both the thrill of thrifting and the joy of showing it off. The visual system combines lo-fi textures, bold contrasts and playful iconography with layered motion, capturing the energy of social media. The product experience is built around video, enabling sellers to showcase items in real time and buyers to browse through immersive, expressive content. Every element was designed to make resale feel alive.
Results
Redefining second-hand clothing for Gen Z.
Since launch, Finds has quickly gained cultural traction and community growth. By focusing on personality over product, the platform resonates strongly with Gen Z values and aesthetics, driving organic engagement and retention. It has helped reposition resale as a creative, personal and sustainable choice, turning second-hand into a space of style and self-expression. Finds now stands apart from traditional resale platforms, building a vibrant creator-led ecosystem where community drives both growth and loyalty.
