The way we approach urban housing and construction needs to change. It’s failing to meet the needs of our communities and our planet. Safe, healthy, and affordable housing is a fundamental human right that shouldn't cost the earth - today or tomorrow. The construction industry alone is responsible for a staggering 38% of global greenhouse gas emissions. Traditional housing models depend on energy-intensive materials, which are mass-produced overseas and have short lifespans. These practices harm the environment and thousands of individuals living in homes that fall short of basic standards. Cold, damp and mouldy conditions are increasingly putting people’s physical and mental health at risk. Common Build is a not-for-profit organisation on a mission to change this for good. Taking a hands-on approach, the organisation aims to rethink and reform the cultures, systems and infrastructure of our cities, striving to achieve climate objectives and create resilient spaces for our future.

Our flexible visual system is grounded in simplicity, designed to amplify bold messaging and key statistics while emphasising the prominence of natural materials and sustainable processes. Precise annotations and architectural structures are juxtaposed with the raw textures of the construction process, reflecting the brand's dynamic spirit of innovation.

The brand palette draws from the muted, earthy tones of construction materials. A vibrant orange accent adds a striking contrast, subtly referencing the high-visibility gear and signage synonymous with the industry.

The core elements of our brand system underscore Common Build’s role as a hub of knowledge. Distinct content blocks, resembling file dividers, hold and organise information to make it clear and accessible. Images are displayed in small thumbnail lists, evoking the feel of a photographic archive. Our photographic art direction captures authentic human stories, anchoring the brand in real-world impact.

A core aspect of Common Build’s mission is dedicated to researching and promoting sustainable construction practices. Their forward-thinking approach inspires individuals to reimagine possibilities through innovation and collaboration. By bringing together people, ideas, and cutting-edge research, Common Build bridges knowledge gaps and equips future generations with essential skills to drive lasting industry change. While these skills are relatively easy to learn, they are rarely taught as a standard in construction education. Our clear and accessible brand toolkit aims to set this straight, offering interactive learning materials designed to inform, engage, and inspire.