Everyone knows that the biggest event of the year is COP26 - and for good reason. This is a critical moment to establish the next decade of climate action.
However, everyone is vying for attention. And while much of it is focused on closed-door rooms, there has been little thought for the people outside: many of whom feel disillusioned by decision-makers offering empty promises.
We have developed a campaign in collaboration with Force of Nature called ‘Call Your Mother’. The creative challenge was to create a digital space that felt inviting and inclusive whilst allowing the different voices to be showcased in an impactful way. Call Your Mother is a space for people to open up and share immediate feelings about the climate crisis - anger, fear, grief, urgency, hope, motivation - and connect with others who feel the same. The project existed as physical pop ups in Glasgow but most importantly accessible to the masses online.
Simple and accessible- we wanted to create an intervention that helps people identify and understand their feelings around the climate, from delegates to local Glaswegians and young activists. The virtual activation ensures anyone with a phone can get involved.
Youth-powered- Force of Nature is made up of the young people we seek to serve. We want to create spaces for young voices to be platformed.
Smarter cut through- COP26 was cluttered with organisations vying for attention. The eye-catching pop-up in a high-footfall area was the way to get noticed, and get people talking.
Hopeful and solutions focussed- we needed to make sure people want to engage with the project rather than feel they ought to. Both the in-person and online activation was a safe space for people to navigate their feelings.
Project legacy- by creating an online space for people to share their feelings, we can keep the conversation going to ensure the project’s impact extends beyond when all the delegates return home.