& Open
&Open is redefining corporate gifting with thoughtful, design-led experiences that help brands build lasting relationships. We elevated their digital presence with a clear, joyful platform built to support commercial growth.
Challenge
Gifting with intent.
Corporate gifting is often treated as an afterthought, but &Open exists to make it meaningful. The challenge was not a full rebrand, but a rethink of how their story was told online. The existing site lacked structure and did not fully support commercial conversations. &Open needed a digital platform that could explain their offering clearly, resonate with decision-makers and act as a daily tool for internal teams. It had to balance scale with warmth, delivering a narrative as thoughtful as the gifting it represents.
Solution
Thoughtful gifting for businesses that care.
We created a modular, editorial website that opens with purpose and quickly moves to benefits and real-world applications. The design system combined sharp typography, clear grids and subtle motion with a restrained colour palette to create rhythm and calm. This gave the site a confident yet human feel, reflecting the emotional value of gifting. The platform was built to scale, supporting new services, stories and campaigns over time. Alongside it, we developed a lightweight toolkit to guide consistent digital storytelling.
Results
A website that became a central growth platform.
The new site gave &Open a sharper, more credible digital presence in a competitive market. It now acts as both a commercial tool and a storytelling platform, used daily by internal teams to support pitches, client onboarding and education. By clearly articulating what makes &Open different, the platform has helped close the gap between interest and conversion. It reflects the care and polish that define the service, positioning &Open as a trusted partner for brands building lasting relationships.