BOLD VISION. New Futures.

Champion


Task

We were briefed to develop a new strategic angle and full campaign rollout for Champion. We approached the task by highlighting profiles, faces and stories that celebrate the everyday. This opened the opportunity for us to concept, produce and set the foundation for a new strategic positioning - “We Champion”. From the photography to the graphic moving image and visual language, we produced the campaign to elevate the brand message.

Champion SS20 Film Sportswear
Champion Campaign photography
Champion campaign model male
Champion campaign model hat
Champion campaign model with typography
Champion campaign crew
Champion campaign model friends
Champion campaign model bike
Champion campaign model crew typography

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