Our task was to connect youth to the United Nations and build a visual identity system that reflected the brand platform we developed - MAKE YOUR MARK. The creative challenge was to design something transcending language, culture and religion – something that could be used, changed and personalised by different people.
We delivered a logomark, visual system and digital experience, rolling out the creative as a complete visual language across all parts of the organisation. Designed as a “rallying symbol”, we wanted the logo to embody the identity’s flexibility of adapting and evolving over time. Something innately remarkable, not trademarkable.
“Justified Studio reinvented us from the ground up, with everything from brand strategy and identity design to social media campaigns and copywriting. Justified managed to harmonise all of our branding assets to make UN Live feel fresh.”
Emil Schelde – CMO, UN Live