Sweden's biggest solar energy company - SVEASolarwanted to position itself away from the green energy cliché. Giving us an opportunity to fully rebrand, reposition and reimagine the digital experience.
We developed a distinct visual system playing with the notion of ‘power’. This allowed us to create a suite of visual assets that are fresh, bright and forward-thinking.
Combining the bright electric visual style with bold product imagery allowed SVEA Solar to sit strategically between creativity and technology.
The creative was rolled out across all channels, including the digital platform, brand platform, copywriting, the app and product imagery.
SVEA Solar is now positioned as a global market leader, breathing a much needed new life into the green energy industry.