We built a brand and positioning around the notion of ‘DECRYPTING CRYPTO’. This allowed us to present Moonpay as a moving, evolving human-friendly payment tool for the next billion cryptocurrency users.
From brand design to digital executions, we developed MoonPay to be simple, highly customisable and build seamless journeys for customers all over the globe. All the UI, UX, frontend and graphic codes were developed to cater for simplicity. Our typographic systems were put in place to communicate a neutral tone to help make the complex crypto language more understood for first-time users.