Built around seamless journeys for customers across the globe, we were tasked with developing MoonPay’s identity and digital products, from brand design to digital executions. Shaped to be simple and highly customisable, we created all the UI, UX, frontend, and graphic codes with clarity and practicality in mind.

The brand’s typographic systems were implemented to communicate a neutral tone, helping make the complex crypto language more understandable for first-time users. As Moonpay’s audience has described, “delightful experience is rare and paramount in crypto wallets, and MoonPay helped us build an integrated, seamless and simple way to buy crypto.”