Love For Life is a not-for-profit organisation working with communities around the world to nurture the potential of humanity and the Living Earth. Rooted in ecology, culture and social action, they are on a mission to empower and inspire whole system regenerative change, embracing the interconnectedness of life.

Underpinned by the notion of ‘Ecosystems of Reciprocity’ we crafted a brand system and communication framework, designed to deepen a sense of connection to the world as it is today, while igniting the imagination we need to create the world of tomorrow. For when we feel that all life is fundamentally interconnected, we are inspired to act differently.

We crafted an editorial-led identity that showcases the interconnected web of life, celebrating the raw beauty of nature at a macro and micro level. Our art direction evokes the senses bringing together archival imagery, textures, grains, and hand-rendered elements to create a tactile brand world that celebrates the power of connection.

Our brand system is designed to feel alive, even in a digital space. We created a flexible editorial framework that allows for storytelling across multiple content layers, resulting in a rich editorial ecosystem that can seamlessly grow and evolve with the organisation.