Tasked to position the challenger bank to own the space between friends and money. We had the opportunity to rebrand B-Social, to “KROO”.
We took a unique approach and brought a fresh visual aesthetic to the fin-tech market. This gave KROO a youthful tone to attract a new demographic to the product.
Current Time 0:00
/
Duration Time 0:00
Progress: NaN%
For digital impact, we developed a bespoke animated messaging system. This allowed the brand to be adaptable and reactive when pushing product features.
We paired vibrant and energetic visual codes with a positive, upbeat and natural tone of voice. This was rolled out across all communication channels.
