Task
Briefed to position the innovative bank B-Social as owning the space between friends and money, we took the opportunity to embrace this unique approach. Beginning with renaming the bank to ‘Kroo’, we brought a fresh visual aesthetic to the fintech market, channelling the youthful tone of its demographic.
Making sure to create an impact across socials, we developed a bespoke animated messaging system that allowed the brand to remain adaptable and reactive to new product features. We paired vibrant and energetic visual codes with a positive, upbeat and natural tone of voice, rolling the visual identity out across all communication channels. Combined, the brand stands tall as a personable, digital-only current account – one built for you, your friends and the planet.
![Start your Kroo](https://cdn.sanity.io/images/kqwh64kr/production/ceaab15e233f0dc3880ce99ee74f860d30bb298a-3840x2374.png?w=3840&h=2374&auto=format)
![KROO brand book](https://cdn.sanity.io/images/kqwh64kr/production/71f5a296377b70c3e12af360e7f38ba6fa315914-3840x4040.png?w=3840&h=4040&auto=format)
![Instagram Social Posts](https://cdn.sanity.io/images/kqwh64kr/production/ce8b69871fcdef8c0853a923ef31573f6c75c2d5-3840x2522.png?w=3840&h=2522&auto=format)
![Kroo Bank Card Design](https://cdn.sanity.io/images/kqwh64kr/production/0e15b8a9c2ff2a47f7d32cc3e428c7abfa37d0af-3000x2400.jpg?w=3000&h=2400&auto=format)
![Kroo Digital Bank Mobile Design](https://cdn.sanity.io/images/kqwh64kr/production/4569dd5c288b7f0c1c2dd0012e162755e227a96a-3840x2862.png?w=3840&h=2862&auto=format)
![Kroo digital app design ux ui](https://cdn.sanity.io/images/kqwh64kr/production/1c861b7da1a4cc83efe6ec92258345a10996763f-3840x2444.png?w=3840&h=2444&auto=format)
![Kroo website design](https://cdn.sanity.io/images/kqwh64kr/production/e31662441203d9bdd009cb392b0f96c5ffbdc883-3840x2846.png?w=3840&h=2846&auto=format)
![KROO event flyer](https://cdn.sanity.io/images/kqwh64kr/production/495cb81ceebb9421165a1fefbaab7b238a9d59af-1574x1574.jpg?w=1574&h=1574&auto=format)
![Kroo Paste up branding campaign fin-tech](https://cdn.sanity.io/images/kqwh64kr/production/1386c081dcf9415f73ce78822a44ede67d0eccb3-3612x3602.jpg?w=3612&h=3602&auto=format)