Briefed to position the innovative bank B-Social as owning the space between friends and money, we took the opportunity to embrace this unique approach. Beginning with renaming the bank to ‘Kroo’, we brought a fresh visual aesthetic to the fintech market, channelling the youthful tone of its demographic.
Making sure to create an impact across socials, we developed a bespoke animated messaging system that allowed the brand to remain adaptable and reactive to new product features. We paired vibrant and energetic visual codes with a positive, upbeat and natural tone of voice, rolling the visual identity out across all communication channels. Combined, the brand stands tall as a personable, digital-only current account – one built for you, your friends and the planet.