HD Rain is revolutionising the way we read weather by deploying second-generation sensors that offer high-definition micro-meteorological data. This allows better access to information and, therefore, resilience to climatic events. The sensors opportunistically provide data from the bottom to the top of the atmosphere. That way, a network of HD Rain sensors captures rain in 3D on a slanted line of about 5km.
This gathered data is combined in a unique algorithm that allows HD Rain to ensure accuracy of 500m by 500m on all points of the covered area whether a sensor is present or not, iterations minute by minute and a 2h forecast.
Tasked to communicate HD Rain’s unique offering as a tech company, we built a brand that needed to feel immediate, real-time, and futuristic – utilising a graphic approach that reflected the technology and digital mapping the product uses. As seen through our typographic process, the combination of Px Grotesk and PP Supply Mono immediately gave us a unique graphic language, reflecting in the duo-tone colour palette reflecting the cold and warm climates, providing us with a framework to build all creative assets.