![Hero brand image](https://cdn.sanity.io/images/kqwh64kr/production/b566a9705b73099c8e45e0aed2044d3205050ed5-3840x2160.jpg?w=3840&h=2160&auto=format)
Task
We were tasked to develop a name and build a brand around the concept of ‘modular training’. PRGRM as a naming device and a visual mark was created to reflect progress and development. We rolled out the brand across all the digital product. The brand, as a result, embodies everything you need for success: structure, guidance and a proven system of training that will get you stronger, fitter and moving better. Find, start & build your PRGRM now.
![felt](https://cdn.sanity.io/images/kqwh64kr/production/cda3f0d2a43d9170adfec6750e2e3b0e96fb62de-4680x5924.jpg?w=4680&h=5924&auto=format)
![Colour spec](https://cdn.sanity.io/images/kqwh64kr/production/ee98ce9d2f2bb3c24c6a81a0c5376ba6f52ccb6c-3840x2160.jpg?w=3840&h=2160&auto=format)
![icon and logotype](https://cdn.sanity.io/images/kqwh64kr/production/96410867ce1168da150654de0b3e18fd2481127d-3840x2160.jpg?w=3840&h=2160&auto=format)
![typography iconography](https://cdn.sanity.io/images/kqwh64kr/production/a20a44786efb89ea3b971c4ae7e590a11b593c47-1920x1232.jpg?w=1920&h=1232&auto=format)
![App screens](https://cdn.sanity.io/images/kqwh64kr/production/aa6b0b45a4b563959b83ed10a3a63169e9579563-5760x3240.jpg?w=5760&h=3240&auto=format)
![Prgrm watch](https://cdn.sanity.io/images/kqwh64kr/production/413bf716383d0bc86ecd9ff9b112ee1799ffec3b-2695x3286.jpg?w=2695&h=3286&auto=format)
![Prgrm isolated resistance band](https://cdn.sanity.io/images/kqwh64kr/production/33ce7adbd938a46552040c79561a150a9cced482-1080x1350.jpg?w=1080&h=1350&auto=format)
![Prgrm Mock up](https://cdn.sanity.io/images/kqwh64kr/production/f2267d4de55f9d2e76b9c37638f79b730846967b-10243x7224.jpg?w=10243&h=7224&auto=format)
![Prgrm gym bag](https://cdn.sanity.io/images/kqwh64kr/production/211b619b095a36e4f53b6a781e29aac2fc8ae43d-2160x2700.jpg?w=2160&h=2700&auto=format)
![Prgrm gym kit](https://cdn.sanity.io/images/kqwh64kr/production/44eff50456551de502ad40ea0daf8af23ad9f368-2160x2700.jpg?w=2160&h=2700&auto=format)