BOLD VISION. New Futures.


Hero brand image


We were tasked to develop a name and build a brand around the concept of ‘modular training’. PRGRM as a naming device and a visual mark was created to reflect progress and development. We rolled out the brand across all the digital product. The brand, as a result, embodies everything you need for success: structure, guidance and a proven system of training that will get you stronger, fitter and moving better. Find, start & build your PRGRM now.

Colour spec
icon and logotype
typography iconography
App screens
Prgrm watch
Prgrm isolated resistance band
Prgrm Mock up
Prgrm gym bag
Prgrm gym kit
Justified Studio