The way we design and interact with outdoor environments is shifting. Traditional notions of gardening no longer respond to the ecological, social and environmental realities we face. Tom Massey Studio is reimagining what a garden and landscape can be, creating spaces that are resilient, biodiverse and built to last. Marking its 10th year, the studio brings a fresh approach to future forward landscaping, combining scientific research and a deep understanding of working with, not against, the environment.

Our challenge was to create a brand and digital identity that reflects the expressive, collaborative spirit of the studio while ensuring it sits confidently alongside heritage institutions like the Royal Horticulture Society (RHS) and National Trust. In response, we built a bold identity that echoed Tom Massey Studio’s commitment to championing biodiverse, sustainable landscapes that are both functional and deeply inspiring.

Rooted in the principle of “Messy Ecosystems, Orderly Frames” coined by Joan Iverson Nasseur, our rebrand for Tom Massey Studio reflects the studio itself: an ecosystem shaped by expertise, experimentation and a commitment to regenerative design. We set out to shape a visual and strategic identity that celebrates the beauty and richness of these wild ecosystems within a thoughtful, considered framework.

We crafted a flexible brand system designed to feel as layered and biodiverse as the landscapes the studio builds. At the core of the identity, a dynamic brand pattern created from shifting letterforms represents the diverse disciplines and perspectives that inform the studio’s work. Inspired by landscape plans and garden structures, the pattern flexes fluidly across digital and print, framing content with intention. The TMS cut down acts as a dynamic visual anchor, responsive and recognisable across all formats.

A vibrant, seasonal colour palette captures the richness found in flora, while keyline illustrations are scaled, cropped and layered on top of one another in unpredictable ways, echoing nature’s growth. Contrasting typefaces strike a balance between precision and expression: the mono brings structure and clarity, while the serif adds a floral softness and detail. Photography features throughout the website, grounding the brand in place and process. Expansive landscape shots and cropped close-ups of plant life are paired with candid human portraits spotlighting the people and processes, as well as the final outcomes.

Much like the gardens it showcases, the updated website is designed to grow with each interaction. A subtle motion led brand pattern on the landing page establishes a sense of depth and movement, inviting users to explore a digital landscape that feels alive. Hovering keyline illustrations, layered photography and moments of responsive elements cultivate a playful tension between the organic and structured, echoing the studio’s core message.

Every section of the site is built to serve the studio’s mission of championing informed, resilient landscape design. Real time, contextual data such as location, season and temperature are paired with rich visual content, underscoring the connection between climate and responsive design. The result is a digital space that doesn’t just house their incredible work but platforms a way of thinking, one that invites users to explore and engage with landscape design as a living, evolving discipline.