Risen
A luxury fragrance house distilling the human spirit into scent. We built a brand world of timeless elegance and progressive expression with meaning and depth.
Challenge
A brand rooted in olfactory experiences.
The fragrance market is crowded with luxury names competing for attention through allure. Risen set out with a different ambition: to inspire. The challenge was to articulate a brand that could move beyond perfume as object, speaking instead to the universal human experiences of courage, resilience and growth. It needed a world that could communicate depth and meaning without losing the elegance and refinement expected of modern luxury.
Solution
A brand anchored in journey.
We defined an identity rooted in the idea of ‘Risen to the Calling’, a narrative framework designed to carry both emotion and clarity. The visual system is pared back yet expressive. Gradients mirror the shifting colours of the sky, symbolising possibility and evolution. Clean typography ensures timeless clarity, while custom symbols mark each scent with distinction. Together, these elements created a brand world that feels both grounded and aspirational, lifting Risen into a thoughtful, modern luxury house.
Results
A thoughtful force in the fragrance market.
Risen launched with a coherent identity that clearly communicates its purpose and personality. Its refined system provides flexibility for future storytelling while maintaining cohesion. The brand resonated with audiences seeking depth and intention in luxury fragrance, positioning Risen as more than a perfume house, but as a distillery of the human spirit. With its debut, Risen established itself as a cultural presence, as much about meaning as it is about scent.
