Our process begins with questions; we find that curiosity is the key to nurturing creative thinking. From there, we work with you to explore the context behind a brand, researching contemporary trends, cultural shifts and the legacies at play. Once that’s done, we bring into focus the intention and impact behind the project.

Now, we use what we’ve learned and build on it. Moving into the project's strategic phase, we take into account what worked (and what didn't) in the past, before outlining what the brand is to become. We craft a strategy that’s fresh and engaging to ensure a long-lasting relevance that aligns with your mission.

This is where a brand comes to life. Taking into account our research, we make room for the visual expression of the brand’s personality. We work through iterative design sprints to support the new strategic positioning, be it via copy, typography, product, digital design, and everything in-between.

The finishing touches. Together, we take the time to make sure the end result is exactly how you envisioned it. We’re proud to have a very collaborative handover phase, and are always open to be challenged if something doesn’t feel right. For us, it’s all about forming lasting partnerships that keep the brand growing over time.